TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their streams. This initiative comes as the company announced that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global release. This development aligns with a rise in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, from computer-generated images to educational videos, and we want to provide users the ability to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
The platform announced that there are currently over a billion videos on its network labeled as artificially created. Overall, over 100 m pieces of content are submitted to the platform each day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they see by opening the “manage topic” setting in the app and selecting “AI-generated content”. Further subjects that can already be modified under the filter cover current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag convincing artificially created content, and it bans dangerous fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the service will from now on apply an “AI-made” tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2m educational fund for experts and organizations to create learning resources about using AI responsibly. This initiative will benefit educational bodies focused on training coding and technology.
Platform Protection
The platform has defended its content review process, during controversy over intentions to cut jobs for hundreds of review team members in Britain. It is set to reduce hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but artificial intelligence can shield workers by removing the most distressing content prior to it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
